About SmartSens

SmartSens Technology (Shanghai) Co., Ltd. is a high-performance CMOS image sensor (CIS) chip design company. It is headquartered in Shanghai and has research centers in many cities around the world.

SmartSens has been dedicated to pushing forward the frontier of imaging technology and growing in popularity among customers since it was established. SmartSens’ CMOS image sensors provide advanced imaging solutions for a broad range of areas such as surveillance, machine vision and automotive cameras.

SmartSens is committed to continuous innovation of products and fueling growth in numerous industries by delivering a more comprehensive portfolio of image sensors.

What do we bring to the world?

Creating new customer value
Inventing the future of intelligent vision
Enabling endless possibilities
Advancing tomorrow's industrial ecology
Shot on device equipped with SC500AI @ Meili Snow Mountain in Yunnan

Innovation and Empowerment

SmartSens’R&D is always focused on customer needs. We strive to continuously improve the cost performance and differentiation of our products, giving industrial applications new life, and creating a smarter and clearer future.
Leading products trusted by more than 350 customers worldwide.
SmartSens technology powers more than 50 different kinds of applications.
SmartSens has led the security and surveillance sensor industry by marketshare three years in a row.
SmartSens owns more than 130 patents worldwide.
Inventions compose over thirty percent of SmartSens patents.


  • 2020

    SmartSens expands into automotive electronics
    Named to the 2020 EETimes Silicon 100
    Recipient of the 2020 China IC Design Award – “2020 Popular IC Products of the Year”: Sensor/MEMS
    Recipient of the 2020 China IC Design Award – “2020 Top 3 China Outstanding Technical Support IC Design Companies”
    Recipient of the “Growing Company of the Year Award” at the China IC Top Award Ceremony
    Recipient of the “IoT Semiconductor Solution of the Year Award” in the Global 2020 IoT Breakthrough Awards

  • 2019

    SmartSens CEO Dr. Richard Xu is the first presenter in the ISSCC’s Image Sensor Technology Session
    Recipient of the “Ernst & Young Fudan Most Promising Company in China” award
    Recipient of the 2019 CPSE “Golden Cauldron Award” and “Most Innovative Company Award”
    Recipient of the IoT, Cloud & Cybersecurity Innovation Awards — Semiconductor Product of 2019 
    Recipient of the Elektra Award 2019 — Semiconductor Product of the Year Analogue

  • 2018

    SmartSens continues to be one of the leaders in market share for CIS security shipments, according to TSR

    SmartSens launches SmartGS® products that combine BSI and Global Shutter technologies
    SmartSens enters the machine vision industry

  • 2017

    SmartSens become one of the leaders in market share for CIS security shipments, according to TSR

Core Team

Dr. Richard Xu

Founder | President | CEO

Dr. Xu is founder and CEO of SmartSens. he has led the SmartSens team to combine the world’s most advanced imaging technologies with a culture of rapid iteration to quickly become a leader in the field of image sensors for security, automotive, and a range of industries. His vision has led the company to more than 20 US patents and 50 Chinese patents.

Dr. Xu is one of the leading minds in CMOS image sensor design, with more than 20 years of leading R&D and product design experience. His focus on digital and analog hybrid integrated circuit design and processing, device physics, and the semiconductor chip production process continues to drive SmartSens’ innovation.

Mr. Xu has worked in several world's leading Silicon Valley CMOS image sensor companies in the United States. Among his contributions to the imaging industry is a high-speed system architecture that helps resolve some of the critical noise problems inherent to these systems. This along with breakthrough contributions in the development of small-pixel global shutter pixels has contributed to both the rise of SmartSens and the advancement of the sensor industry at large.

Dr. Xu holds a PhD and master’s degree in electrical and electronic engineering from the Hong Kong University of Science and Technology. He holds a bachelor’s degree in electrical engineering from Tsinghua University.

Dr. Yaowu Mo


Dr. Yaomu Mo is the chief technology officer (CTO) of SmartSens. In this role, he is responsible for leading the company's advanced technology, solution design and development, and entire product life cycle.

Dr. Mo is personally responsible for the design of nearly a hundred CMOS image sensors that are widely used in many market segments—such as mobile phones, security, computers, vehicles, Internet of Things, medical, AR/VR, and machine vision applications.

Mr. Mo has worked as the head of R&D in several world's leading Silicon Valley CMOS image sensor companies in the United States for many years. He is proficient in the design of digital-analog hybrid integrated circuits and has led multinational R&D teams to develop innovative products in various fields, helped incumbent companies stay ahead in the field of CMOS image sensor technology, and obtained multiple technology patents in the United States and China.

Dr. Mo holds a Ph.D. in electronic science and technology from the Chinese Academy of Sciences University as well as a bachelor’s in semiconductor physics and devices from Huazhong University of Science and Technology. He is a recipient of the Shanghai Science and Technology Progress Award.

William Ma


Mr. Ma holds a master’s degree in electronic circuits and systems from Zhejiang University and has nearly two decades of Chip R&D and management experience.

Mr. Ma once worked as the R&D and Product Manager in Maxscend Technologies. He played a role in forming the Maxscend R&D team and managing more than ten chip development projects, such as H264/AVS image decoding chips, CMMB mobile TV chips, DTMB ground national standard chips and video SoC chips.

Mr. Ma was the founder and CEO of Yixin Microelectronics, which he started in 2011. Mr. Ma organized a team and led it into launching a variety of products, including video capture card chips, SD audio and video transmission and decoding chips, HD audio and video transmission and decoding chips and HD video ISP chips, which were widely used in the market.

Mr. Ma subsequently joined SmartSens as the VP of Technology, taking charge of product R&D and management. He is now the COO of SmartSens. In this role, he is responsible for product planning, marketing and sales as well as supply-chain management.

Mike Hu

VP of Technology

Mr. Hu is the vice president of technology at SmartSens, where he is responsible for overseeing the company’s development of image sensor technology, especially in the automotive sector.

Mr. Hu joined SmartSens from Allchip, where he founded in 2012, and where he successfully led the team to the development of over ten Single-chip CMOS image sensors for automotive in a full range, which integrated image sensing, image signal processing, video coding and transmission. Their contributions have helped lead Allchip’s products to the forefront of CVBS image sensors and provide smart solutions for car cameras, doorbells and other surveillance applications.

Mr. Hu began working with CMOS image sensors in 1999 and was involved in the establishment of BYD Microelectronics as Chief Engineer and Director of Product, CMOS Image Sensors when he went back to China in 2004. He was engaging in tech breakthroughs, chip development and talent cultivation there.

Mr. Hu holds a master’s degree from University of Colorado and a bachelor’s degree in Radio Electronics from Peking University. 

James Ouyang

Deputy GM

Mr. James Ouyang is deputy general manager of SmartSens. In this role, he is responsible for the integration of the company’s corporate strategic resources.

Mr. Ouyang has been in the semiconductor industry for many years and once worked as senior executive in a world-renowned semiconductor company. Mr. Ouyang has also served as a senior partner when he participated in setting up an investment fund in the intelligent technology of the semiconductor industry.

Mr. Ouyang holds an EMBA from China Europe International Business School and a Master degree from Zhejiang University.

Hideaki Nii

Deputy GM of Technology

Deputy General Manager of Technology: Hideaki Nii, holds a Bachelor of Arts and Science Degree from the University of Tokyo and a Master Degree in Solid-State Physics. He has been at the forefront in the field of CIS technology, research and development for over 25 years.

He has been engaged in semiconductor technology and product development at the Toshiba's USLI Research Laboratory for more than ten years and has achieved numerous cutting-edge scientific and technological achievements. He later worked as a department manager for Toshiba America, responsible for all major 12-inch product development. Subsequently, he was promoted to head the CIS product development where he led the team to execute product development and technical collaboration after mass production as well as fab technology operations. Mr. Nii was widely recognized for his ability to ensure mass production shipments and increase profitability.

Mr. Nii was the founder of Imaging Design Technologies Corporation (IDTC) in Japan and served as the vice president of Huaian Imaging Device Manufactures(HiDM) where he established China's first CIS IDM in Huaian. He joined SmartSens in 2020 and is currently Deputy General Manager of Technology, mainly responsible for the development, optimization and performance improvement of the new process platform.

Tommy Wang

VP of Systems & Algorithms

Mr. Wang holds a master’s degree in optical engineering from Zhejiang University and has over 20 years of algorithm design experience in the field of image processing and computer vision.

Mr. Wang has worked in a world’s leading CIS company for more than ten years and has obtained a number of patents and technological breakthroughs. He successfully designed and completed dozens of ISP IPs which were widespread recognized and praised by the market and customers.

Mr. Wang joined SmartSens in 2017 and is currently the Vice President of Systems & Algorithms. In this position, he is responsible for the development of algorithms, the design of a new generation of AI CIS, the construction of lightweight neural network platforms and the R&D of system-level chips.

Rafa Jin

VP of Industry & Emerging Sensor Division

Mr. Jin holds a master degree in electronic circuits and systems from Zhejiang University and has over 15 years of chip development and marketing experience.

Mr. Jin once worked for S3 Graphics and Maxscend Technologies, responsible for product planning and marketing of many chips including GPU and image decoder. Mr. Jin later joined SmartSens from Yixin Microelectronics, where he participated in the foundation, and where he successfully launched various chips for analog HD video transmission and reception, thereby gaining wide recognition in surveillance market.

Mr. Jin joined SmartSens in 2017 as Senior Sales Director and he is now the vice president of Industry & Emerging Sensor Division at SmartSens. In this role, he is responsible for promoting business development for image sensors in the fields of industry and emerging market, diversifying and planning product lines and marketing.

Kevin Shao

VP of Automotive Division

Mr. Shao holds a master degree in Control Science and Engineering and has over 10 years of IC industry experience in imaging and video.

Mr. Shao participated in the foundation of Yixin Microelectronics, where he took charge of building and managing the application and system team, and where he worked on the R&D of video algorithm and product promotion.

Mr. Shao has held several positions in SmartSens since he joined in 2017, including Director of Algorithm and Director of Sensor Application. He is now the vice president of Automotive Division, responsible for product planning, market sale and method research and development.

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11F,No.1009,Yishan Road, Xuhui District, Shanghai
B2908B, Building B, Galaxy WORLD, No.1 Yabao Road, Bantian Street, Longgang District, Shenzhen
Room 2201, Building T6, Dazu Plaza, No.2, South Ronghua Road, Economic-Technological Development Area, Beijing
Room 1501, Building E, Intelligent Equipment Science Park, No 3963, Susong Road, Economic and Technological Development Zone, Hefei
6F.,No.168,Sec.2,Fuxing 3rd Rd.,Zhubei City,Hsinchu County 302,Taiwan
San Jose
4340 Stevens Creek Blvd, Suite 280, San Jose CA95129

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